Case Study: DEMDACO
Challenge: DEMDACO is an entrepreneurial company that competes in the gift product and services industry. They rose quickly on the strength of a very successful product line, Willow Tree. The team realizes that future growth will be dependent on being able to diversify their revenue stream with the addition of other products and investment in the right talent, processes and infrastructure. The team desires to be more deliberate and strategic in their approach to company direction, realizing the value of informed decision making, innovative product development, and attention to detail. It is equally important to this company to do things in manner that serves as a role model for others; that successful companies can do business profitability while doing things the “way they ought to be done”. They engaged Reynolds Consulting, LLC to assist them in crafting a strategic plan that raised the high bar while remaining consistent to their culture and values.
Results: Following the completed process, the team feels focused on a clear strategy, understands what it means to have a strategy driving the rest of the decisions of the organization, and has selected key initiatives and skill sets that they feel are critical to future success, setting goals for diagnostic evaluation and outcomes. The executive team has a renewed commitment to team work and accountability to complete tasks, and will take ownership for implementation of projects and achieving goals.
“During 2009 Margaret helped our Team develop a five-year Strategic Plan that is mutually supported by the Key Executives at DEMDACO. Her assistance in crafting our plan, creating initiatives to support the plan, and measures to assess our progress was extremely helpful and coaxed us to “think outside the box”. However, the most exciting development will be her assistance in insuring that execution of the strategy becomes a reality. By helping us develop the plan formally in writing and objectively assessing progress on a regular basis, our chance of meeting our goals should increase dramatically.” — Dave Kiersznowski | President and CEO | DEMDACO