Strategic planning sets a course of action. Strategic planning determines provides guidelines for appropriate growth paths. A strategic plan addresses five important aspects of your business:

• Strategic Positioning: What you do and how you do it differently than your competitors
• Target Customer: Who you serve
• Profit Drivers: How you make money
• Channel: How you deliver your product/services to the market
• Resource Management: How you allocate resources over time to accomplish the plan

The strategic plan is a living, dynamic document, which guides direction of the business and influences daily decisions and investments. To be implemented, the organization must be aligned to achieve it, structurally and culturally, it must be appropriately resourced and it must be measured.

The macro approach to strategic planning is shown to the right. Reynolds Consulting, LLC focuses on the quality of the content yielded by the process, not the process itself. The process is flexible and varies with the client depending on their unique needs and situation. The emphasis is placed on the art of strategic facilitation, asking the right questions, introducing new ideas for consideration, applying the rigor of analysis and assisting the client in thinking creatively and analytically about their strategic choices.

The outcome is inspiring strategy that will propel growth, and the action plan that will ensure that the growth is attained.