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Undeniably, most companies have a culture. The culture is defined as “ the behaviors and actions that individuals use to decipher what is acceptable practice”. In most companies, the culture exists as a collection of practices established by an inner group–be they top executives or favored employees–an eclectic accumluation of values and behaviors evolved over time. Contrast [...]
Most organizations strive to be the best they can be, delivering the highest results for their stakeholders. Statistics show that most under achieve against goals. Companies either under realize the forecasted potential documented in their strategic plan (most achieve only 2/3 of the potential inherent in their strategy) or they don’t realize the intended return [...]
In a few weeks, I will be interviewing Dan Cathy, President and COO of Chick-fil-A. In their corporate communications, they talk about their “raving fans”. They have even registered the phrase. I was asking a friend of mine who is in marketing at Southwest Airlines whether they have a “raving fans” marketing plan, and she [...]
