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BRAND DEVELOPMENT

Fall is the time many people think about creating a strategic plan or reviewing the one they have in place. Here are the top 5 mistakes commonly made. Forewarned is forearmed! 1. The facts: A plan can only be as good as the input that goes into it. Since planning requires corraling the future, by [...]

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What products and services have revolutionalized your life? In my lifetime, there have been many. Wonder how they came about?  It required asking the right questions and really listening for the answer.  In today’s pressured economic environment it is really tempting to ask, “How can we cut back?”, “How can we do this for less money/time?”.  [...]

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When we talk about companies we admire, most of them have good strategies. Their strategies have worked for years, as they are focused, clear, and consistent. What changes is how they deliver on them. Southwest Airlines: The Low Fare–yes, today their ticket prices may be higher in some markets but don’t forget to throw in [...]

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The Royal Wedding is almost here. Some of you may be more thrilled than others. However, you can’t deny that whether you are a romantic, a business centric thinker, or both, it has far reaching repurcussions. In a recent blog by Rosabeth Moss Kanter she explores some of these issues. Not unlike the last presidential [...]

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A few days ago I posted the first five most common reasons given for NOT doing a strategic plan. To read part 1 click here. Here are five more. Do any of these sound familiar? #6 We are just trying to survive. Survival is often not possible without a vision of what you trying to achieve. It is often [...]

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In small businesses across America, teams of executives are discussing what to do now that the economy is back. Some are wondering why they aren’t seeing sales rebound. Others are hiring like crazy. What accounts for the difference? The industry you are in? How good your product is? The attitude you have? The difference may [...]

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The recession has ended. It has been announced by economists, proved by statistics and lauded by politicians. But do you believe it? For each of us, our reality is our own experience. Is your business doing well? Are you optimistic about your growth prospects? According to Bloomberg, US CEO’s are the most optimistic they have [...]

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For most of us, we don’ t want to re-create the last few years. We want to learn from them. In fact, we want to grow our businesses at accelerated rates, in part, to make up for some lost time. Yet, we have all heard, “only fools keep doing the same things and expecting a different [...]

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Time and again, I hear from clients and business owners, “planning is not possible in this environment’, “well, we did a SWOT’, “We set our objectives–we use Rockerfeller Habits”, “we haven’t met plan so we stopped doing one’”, “we don’t know how to do a plan, really”, “we did our budget”. Need I go on? [...]

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When I ask this question of clients, I usually get one of two answers: “my largest competitor” OR “the economy”. WRONG. So, what should be the biggest fear? What you don’t know! Why? Most big shifts, the kind that put companies out of business or are transformative for an industry, are usually in blind spots. [...]

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