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The Royal Wedding is almost here. Some of you may be more thrilled than others. However, you can’t deny that whether you are a romantic, a business centric thinker, or both, it has far reaching repurcussions. In a recent blog by Rosabeth Moss Kanter she explores some of these issues. Not unlike the last presidential [...]
In a few weeks, I will be interviewing Dan Cathy, President and COO of Chick-fil-A. In their corporate communications, they talk about their “raving fans”. They have even registered the phrase. I was asking a friend of mine who is in marketing at Southwest Airlines whether they have a “raving fans” marketing plan, and she [...]
What would you do? You are a travel company that is taking a large group to the Far East. One night the leader of the group suggests that people might want to do something different for dinner than the travel company arranged. Only a subset of the group was invited to this new place, and [...]
One of the most important things any business can do is define their core target market. It is not an easy task but it is the key to determining the optimum business model. Meeting client needs consistently requires a “value proposition” well defined and then built into how the company operates, as well as who [...]
