Posts tagged as:

consumer value

The last two years I have heard many CEO’s state, “I am just trying to be sure my company survives.” Sound familiar? Now, I am starting to hear, “sales are coming back”. Companies hope to regain the ground they lost the last two years. Later, with their feet back under them, they will think about growth. [...]

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Most organizations strive to be the best they can be, delivering the highest results for their stakeholders. Statistics show that most under achieve against goals. Companies either under realize the forecasted potential documented in their strategic plan (most achieve only 2/3 of the potential inherent in their strategy) or they don’t realize the intended return [...]

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Just back from a trip with a new dose of customer service frustration. I am reminded of the book by Ted Cohn, Why are you making it so hard for me to give you my money? His point isn’t that companies don’t want your money—they just don’t want to serve you to get it. No more [...]

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This is not a news flash. We have always known that change is not a luxury of choice. Yet, we have never been in the position we are now––facing so much change all at once and at such a rapid pace. We are surrounded by it… technology, health care treatment (not insurance, an entirely different [...]

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One of the most important things any business can do is define their core target market. It is not an easy task but it is the key to determining the optimum business model. Meeting client needs consistently requires a “value proposition” well defined and then built into how the company operates, as well as who [...]

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The question many corporate executives are debating, especially those in charge of guiding their companies direction, is “Is there a new normal”? The short answer is yes…and no. Let me explain. We have gone through a number of economic crisis and shifts in this century–the depression, the post war boom, the silicone valley boom and [...]

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