Posts tagged as:

target market

In the January-February 2011 Harvard Business Review, the article, Reinvent your Business Before It’s Too Late, claims that “things often look rosiest just before a company heads into decline.” When we think of the standard bell curve of a business cycle, we understand that revenue and profit is often maximized as the company edges closer [...]

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In small businesses across America, teams of executives are discussing what to do now that the economy is back. Some are wondering why they aren’t seeing sales rebound. Others are hiring like crazy. What accounts for the difference? The industry you are in? How good your product is? The attitude you have? The difference may [...]

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When I ask this question of clients, I usually get one of two answers: “my largest competitor” OR “the economy”. WRONG. So, what should be the biggest fear? What you don’t know! Why? Most big shifts, the kind that put companies out of business or are transformative for an industry, are usually in blind spots. [...]

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One of the most important things any business can do is define their core target market. It is not an easy task but it is the key to determining the optimum business model. Meeting client needs consistently requires a “value proposition” well defined and then built into how the company operates, as well as who [...]

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Corporate Culture is probably not on the top of many lists for serious discussion at a time when businesses just want to have enough money in the bank to meet payroll, or meet bank agreements so there loan is not called. However, culture discussion is important because it is one of the things that could [...]

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Well, I admit I don’t have accurate stats on swine flu but it appears that while it is very prevalent, it has not been as devastating as expected as the vast majority of patients recover. Unfortunately, me-too-ness can be far more crippling as most companies don’t even know they have the disease. Here are the [...]

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Or in this case on their license plate. Yesterday I saw a license plate that read “IFLYSWA”. Now this may be an employee, or perhaps a raving fan. I tend to find those that fly SW won’t fly anything else. I refer to Southwest often when discussing good strategy and even more importantly, strategic alignment [...]

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